Logo for Samsung’s Bixby AI assistant shows up in trademark filing


WASHINGTON, Feb 10: We first heard about Bixby back in December, with Samsung unintentionally confirming the AI assistant shortly after, and with today’s reveal of what could possibly be the logo, all that’s left is for the company to showcase it in action, possibly in March or April when the Galaxy S8 will be announced.

Samsung filed a trademark application on Feb 5 with the European Trade Mark and Design Network for Bixby’s logo. As you can see in the document (with application number 016343931) below, the logo resembles a ‘B’ as well as the numerical ’8′. The trademark application’s description closely matches to that of Bixby’s trademark application. So, it’s highly likely the logo is for Bixby, which is expected to debut with the Galaxy S8 and the Galaxy S8 Plus.


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